After signing a high value renewal with their CRM provider, our client needed a rebranding project to ensure their sales force were excited about this new tool and motivated to engage with the training programme.
A full brand package and launch video needed to be created within just a few weeks, in time for the launch date.
There are many challenges involved with branding projects, primarily due to the subjective nature of what is considered the right approach. To overcome these challenges, we cultivated a very close working relationship with our client, and ensured we understood all stakeholders clearly.
Well within the deadline, our client’s vision was realized and the launch was a huge success.
